self eatery, bahrain

Self Eatery is a newly launched salad place in Riffa, Bahrain, with a brand rooted in nature and authenticity. The vision was to create an identity that reflects the purity of ingredients and the grounding experience of wholesome food. Our role was to design the logo and full brand guidelines, ensuring a consistent and memorable visual identity that captures the essence of earth, nature, and wellness.

We drew inspiration from the earth itself — true materials that mirror the true ingredients used in Self Eatery’s salads. This concept shaped every design decision: from the warm earthy color palette to the flow of the visual elements. To add depth and storytelling, we developed a pattern inspired by contour lines from topographic maps, symbolizing layers of land, growth, and natural origins. The logo was designed to be minimal yet grounded, creating a clear connection between the brand and its values.