Perma, a beauty centre in Al Liwan, Bahrain, approached VOID with the goal of creating a sophisticated, modern, and feminine brand identity for its first branch. Our mission was to craft a visual identity that reflects elegance and approachability while setting a strong foundation for the brand’s growth and customer experience.
We designed a logo that balances statement and subtlety: all letters were capitalized for impact, yet softened to appear light and flowy. Feminine colors were carefully chosen to add a gentle, sophisticated touch, complementing the overall brand identity. Every element—from typography to palette—was crafted to communicate elegance, refinement, and modern femininity.
The client was extremely satisfied, feeling that the branding fully represented her vision. From logo to overall brand visuals, Perma now has a cohesive, sophisticated, and approachable identity that sets the stage for a memorable customer experience.
VOID Design Agency
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