Jacks is not just a burger joint — it’s an experience built on bold moves, unapologetic fun, and flavors that demand attention. The brand’s identity thrives on playful repetition of simple, memorable shapes and a vibrant color palette, creating a space that is loud, confident, and impossible to forget.
From packaging to interiors, every touchpoint was designed to immerse visitors in Jack’s world, where even the smallest detail — like a peel-off sticker or a bubble wrap pattern — reinforces the brand’s energy and storytelling.
We translated Jack’s playful, bold personality into an immersive interior branding system. Circular forms became the core brand language, symbolizing the burger and creating rhythm across spatial design, graphics, and packaging.
By merging the signature orange and teal palette with interactive design elements, we ensured the space doesn’t just serve food — it serves experiences. The seating wall amplifies brand personality with striking shapes, while the game wall encourages engagement, laughter, and unforgettable moments.
The result is more than a restaurant — it’s a brand playground. Jack’s Riyadh location now feels alive with movement, color, and fun. From the storefront’s circular cutout to the bold interiors and irresistible packaging, the brand radiates energy at every step of the journey.
The outcome: a seamless, unforgettable experience that anchors Jack’s as a bold and playful F&B brand in the heart of Riyadh.
VOID Design Agency
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