Be Fit is a health-focused restaurant in Riyadh redefining the concept of eating well. The brand needed an identity and space that embodied nourishment, vitality, and balance—without falling into the clichés of “diet culture.” Instead, the vision was to create a lifestyle-driven identity that feels calm, minimal, and timeless.
We designed a fresh, intentional identity centered on a minimal palm tree icon—a quiet yet powerful symbol of balance, vitality, and natural nourishment. This became the foundation for every design element, extending into the interior and exterior design. Using clean lines, soft curves, and neutral tones, we built a space that mirrors the brand’s essence: grounded, nourishing, and approachable. From the branding details to the exterior façade, everything was thoughtfully curated to reflect well-being and ease.
The result is a holistic brand and space that seamlessly connect. The palm icon evolved into more than just a logo—it became a guiding symbol for the entire experience. The restaurant’s environment reflects the calm, intentional lifestyle it promotes, offering customers a space that feels balanced, fresh, and rooted in vitality. Be Fit is now recognized not just as a place to eat, but as a space to embrace a nourishing way of life.
VOID Design Agency
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